Social Media Drives TV Engagement

Oct. 25, 2013
According to Horowitz Associates' latest consumer survey among broadband Internet users 15+ years of age, a strong social media presence helps in cultivating loyal, active TV viewership, particularly among younger age groups. Younger viewers are the most soci...
According to Horowitz Associates' latest consumer survey among broadband Internet users 15+ years of age, a strong social media presence helps in cultivating loyal, active TV viewership, particularly among younger age groups.Younger viewers are the most socially engaged with their TV content; 30% of online 15-17 year-olds and 25% of 18-34 year-olds post comments to social media sites about the shows they watch at least occasionally, compared to 10% among those older than 35. Among broadband Internet users 15-17, 26% post comments about what they are watching at the same time they are watching, compared to 17% of 18-34 year-olds and 6% of 35+.More than one-third of broadband Internet users 18-34 and 15-17 say they discover new shows to watch through social media at least occasionally (37% and 36%, respectively), compared to 19% among 35+. Furthermore, 42% of online 15-17 year-olds and 29% of 18-34 year-olds say social media helps them remember to tune into shows (vs. 15% of 35+).