Digital TV Doubles in 5 Years
According to Digital TV Research, global digital TV penetration climbed from 40.4% of TV households at end-2010 to 74.6% by end-2015 ...
From the 584 million digital homes added between 2010 and 2015, 156 million came from primary digital terrestrial TV (DTT) (homes taking DTT but not subscribing to cable, satellite TV or IPTV). Digital cable contributed a further 231 million. There were more pay IPTV additions (88 million) than pay satellite TV ones (67 million). However, there were still 398 million analog TV households (terrestrial and cable) by end-2015, although that number was down from 863 million at end-2010.
From the digital TV households additions between 2010 and 2015, 381 million were in the Asia Pacific region, more than doubling its total to 608 million. China became the largest digital TV household nation in 2010, rising to 339 million digital TV homes (29% of the world's total) by end-2015.
The number of pay TV households (analog and digital) reached 907 million by 2015, up from 716 million in 2010. Asia Pacific increased by 126 million - or two-thirds of the global additions - during the period to bring its total to 520 million.
The number of global digital pay TV subscribers doubled from 382 million in 2010 to 771 million in 2015.
China had the most pay TV subs, at 264 million by end-2015, up by 69 million on 2010. India added a further 32 million pay TV subs.
Pay TV revenues (subscriptions and pay-per-view revenues from movies and TV episodes) reached $206 billion in 2015, up by 19.4% from $172 billion in 2010. The United States recorded pay TV revenues nearly 10 times as high as second-placed China.