Video compression and delivery technology expert Ateme (Paris) has announced the launch of its Audience-Aware Streaming platform, designed to enable broadband service providers to deliver more sustainable streaming functionality while optimizing subscribers' quality of experience (QoE).
Ateme states that the Audience-Aware Streaming platform addresses two key concerns of the streaming industry: optimizing QoE and minimizing carbon emissions from video streaming. Taking a global, end-to-end view of the streaming workflow, the company says the platform creates a virtuous feedback loop between the Content Delivery Network (CDN) and the encoders.
ATEME contends that the platform's combination of audience-aware encoding and audience-aware elastic CDN capability results in a powerful tool for optimizing resources to reduce energy consumption, while increasing QoE.
In OTT platforms, video is encoded into a range of different bitrates called “profiles.” The most appropriate profile is sent to the viewer depending on the device and traffic conditions at the time of request.
Instead of locking wasteful power consumption into the streaming pipeline by creating the same set of numerous profiles for every type of content, Ateme says the new platform dynamically connects the CDN data with the encoder to adapt to viewing requirements and optimize the profiles, thereby reducing bitrate, saving resources, and lowering the total cost of ownership.
While delivering on viewers’ service expectations around video quality, Ateme says the Audience-Aware Streaming also enables operators to reduce their overall environmental impact.
Dan Patton, VP of content delivery at Ateme, commented:
“In a competitive and fragmented market, service providers need to optimize viewers’ QoE, while also addressing the need to reduce power consumption to meet CSR policies. Going beyond optimizing single steps in the video workflow, Audience-Aware Streaming brings a new, end-to-end approach to making video delivery more efficient, so service providers can meet all these needs.”