Uruguayan cable and OTT TV service provider TCC announced it is deploying the DV8545-C STB from SDMC, integrated with the branded 3READY Experience by 3SS, for a new hybrid TV and multiscreen service, based on the Android TV OS Operator Tier.
The new 3READY-enabled hybrid STB is available to TCC’s subscribers in Montevideo, offering access to all live and VOD content in an integrated experience, from both cable (DVB-C), and OTT networks.
The hybrid Android TV-based software platform is also available to the broader pay-TV industry in Latin America through ZetaTV, TCC’s B2B business; TCC is thereby extending its technology, 3READY-enriched UX and quality standards to fellow operators in the region for their own next-gen Android TV projects.
In 3SS’ first Latin American deployment, viewers benefit from 3SS’ Android TV Custom Launcher, on STB, and on iOS and Android mobile devices, with seamless, intuitive content discovery thanks to the award-winning 3READY Product Framework.
The 3READY Control Center is enabling unified experience management on all devices in the project, plus real-time targeted promotions, and A/B testing for accelerated and informed service enhancements.
The project has received support from Uruguay’s National Agency for Research and Innovation (ANII) in recognition of innovation and benefit to local technical knowledge and creative and media landscape.
Javier Ruete, CEO of TCC said: "We are really excited to be working with 3SS and SDMC as we know both share our core value of customer-centricity, and our drive to provide real value to TV viewers with a compelling, easy-to-use all-in-one entertainment experience. We’re delighted to be bringing a new, world class TV offering to our subscribers and to the wider marketplace.”
"We are honoured to have been selected by TCC to help enable this pioneering and ambitious TV service, and to be working in close partnership alongside our fellow innovators at 3SS; we’re very proud that our advanced STB is now delivering next-generation entertainment to consumers in Uruguay and beyond,” added Laurence Yan, SVP of worldwide sales, SDMC.