Tangerine Global, LLC, a media solutions and network services provider, and MediaKind, a global media technology and services specialist, have announced that they will jointly furnish availability of CITRUS MediaFirst TVaaS (TV-as-a-Service).
As the third pillar of the partnership, Vubiquity, part of Amdocs Media and one of the top global providers of premium content services and media technology platforms, will provide the content with over 300 premium channels of live linear HD channels integrated into CITRUS MediaFirst.
Greg Pasetta, CEO of Tangerine Global, commented: “We are excited to partner with industry leaders MediaKind and Vubiquity to provide operators with a turnkey lower-cost option for TVaaS. CITRUS MediaFirst is currently deployed by select operators that have successfully launched this over the top solution to their subscribers. Now we are opening up CITRUS MediaFirst to provide new opportunities to create, manage, and deliver next-generation TV streaming services across multiple devices.”
Per a statement from the partners:
CITRUS MediaFirst provides cable, telco, and internet operators with a cost-effective TVaaS product. The platform benefits from the agility, innovation, and economic benefits of modern cloud technologies and web services, utilizing a flexible, modular infrastructure.
The companies contend that the CITRUS MediaFirst platform will open up new opportunities to create, manage, and deliver next-generation streaming services across multiple devices while offering subscribers a more effective content recommendation and personalized experience through MediaFirst’s advanced data analytics.
Steve Payne, SVP, Global Strategic Partners and Business Development at MediaKind, said: “MediaKind is pleased to accelerate our long-time partnership with Tangerine Global, which already serves more than 50 operators and 100,000 subscribers today. Through the launch of our cloud-based platform, CITRUS MediaFirst, we are further evolving our joint-offering and capabilities. Now, small and mid-sized operators can anchor their services within the capabilities and applications provided by the Google Assistant, Google Play Store, and Android TV, delivering a scalable, intuitive personal and immersive experience across all devices.”
The companies' statement further explains that, via the platform:
Subscribers can stream from any device, such as: AndroidTV, Amazon FireTV, Amazon FireTV Stick, AppleTV, iOS phones and tablets, Android phones and tablets, computer browsers, and Smart TVs.
National content from Vubiquity will be delivered to operators from national or regional PoPs. Operators have the flexibility to deploy and scale their service to a national, regional, or local level.
Raman Abrol, general manager and chief commercial officer, Amdocs Media, concluded: “Amdocs Media’s Vubiquity is excited to work with Tangerine Global and provide hundreds of premium channels of live linear HD and VOD integrated content for its CITRUS MediaFirst platform in support of providing a highly differentiated and personalized customer experience.”