Synamedia teams with Akamai to thwart piracy

Jan. 12, 2021
Synamedia teams with Akamai to thwart piracy

Independent video software provider Synamedia announced that its security and watermarking solutions are now integrated with Akamai's intelligent edge platform for securing and delivering digital experiences, to protect customers’ streaming OTT content.

Synamedia’s platforms now detect and disrupt pirate streams in real time over the Akamai Intelligent Edge Platform and redirect viewers to legitimate services. The integration of Synamedia’s Streaming Piracy Disruption (SPD) managed service with Akamai’s platform gives rights holders and content owners an added layer of anti-piracy enforcement and revenue protection.  

“When illegal streams are disrupted, particularly during live sports, viewers tend to give up on pirated streams and switch to legal services. Akamai’s platform is used by many of our pay-TV and OTT customers and this integration will strengthen their ability to combat piracy at speed and scale,” explained Yael Fainaro, Senior Vice President, Security at Synamedia. 

Via the company's intelligence-first security approach, the Synamedia EverGuard counter-piracy operations center predicts which client devices will be used by pirates to leak content and determines the effectiveness of different actions, including quarantining agents and prosecution, to cause maximum pain. The SPD managed service uses resilient watermark injection and verification technologies as well as smart agents embedded in the headend and client devices to deliver end-to-end protection. 

Amit Kasturia, Senior Manager of Media Product Management at Akamai said, “Our scalable and secure edge watermarking integrations are intended to help customers identify pirates’ attempts to capture content and minimize illegal distribution. The seamless integration of Synamedia’s intelligence-led security solutions with our platform can offer customers a quicker way of shutting down illegal streams, which is critical for the success of streaming rights for live sports.” 

At this week's virtual CES 2021, Synamedia also announced it is now a member of Akamai’s Media Technology Partner program. The program is designed to foster interoperability, and referral agreements between Akamai and third-party solutions providers to give customers a range of options in selecting workflow components that work seamlessly with Akamai solutions deployed on the Akamai platform.  

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