David Solomon, a 17-year Viamedia veteran, most recently serving as Chief Revenue Officer, has been promoted to President and CEO of the company, effective immediately. He succeeds Mark Lieberman, who joined the company in 2014 as President and CEO and who will remain a director on Viamedia’s board.
The announcement was made today by Terence Graunke, Principal and Co-Founder of Lake Capital, primary investor in Viamedia.
“Viamedia has always been at the forefront of innovation, delivering advanced solutions that make advertising simpler, more effective, and more profitable,” Graunke said. “We are grateful for Mark’s many contributions over the years and are happy that he will be continuing as an active director on our board.”
“David has been a key player in Viamedia’s growth and many innovations and is the ideal executive to take the company to the next level,” Graunke continued. “With Viamedia’s undivided support, MVPD, advertisers, businesses and communities have the solutions they need, at a time when it’s never been more critical.”
"Having worked closely with David over the past number of years, I know he embodies the customer- and employee-first philosophy that Viamedia has become renown for," said Mark Lieberman. "With David at the helm, I am confident that Viamedia will continue to meet the needs of the ever-changing local advertising marketplace."
Solomon brings more than 20 years’ experience in advertising sales including print, long-form media solutions and cable television spot sales. His cable television sales experience began with TeleCable in Lexington, Kentucky. Later he worked as a sales manager for Tele-Communications, Inc. (TCI) and, subsequently, AT&T cable advertising. Later Solomon was general sales manager for Insight Media and Comcast Spotlight before joining Viamedia in 2003 as vice president.
“I want to ensure Viamedia is a destination employer. I want every client to know that we are putting their needs first. At one of the most exciting times for traditional media, we have the technology, the dedication and the skills to help ensure success for advertisers and our partners,” said Solomon.
Among Solomon’s many achievements was ensuring that Viamedia was the first company to represent and sell dynamic ad insertion by integrating with the latest ad serving technology companies for its 60 MVPDs including CenturyLink, Google Fiber, Service Electric, Cincinnati Bell, and others. This sparked a trend that is only expected to grow in the fast-changing TV ad market.
A graduate of the University of Kentucky, Solomon participates in numerous civic and charitable associations, and is active supporting Kentucky’s Sunrise Children’s Services, which assists abused, abandoned or neglected children. He will also soon be working with the Big Brothers and Big Sisters of the Bluegrass to continue to give back to his community as a Big Brother.
Headquartered in Lexington, Kentucky, Viamedia provides a comprehensive audience and impression-based local video cross media advertising platform. As part of the platform, Viamedia has exclusive cable TV ad inventory from more than 60 MVPDs in 31 states across 69 DMAs, offering advertising on cable TV networks to more than 6,000 local, regional and national advertisers.
For more information, visit https://viamediatv.com.