Synamedia has partnered with Google Cloud to expand its video network portfolio with over-the-top (OTT) "as a service" offerings. The partnership is also intended to reduce the latency of streaming video.
"As the live TV landscape shifts toward OTT delivery, the industry needs technology that matches what viewers have become accustomed to with premium digital TV services," said Julien Signes, senior vice president and general manager, Video Network, Synamedia. "Thanks to our partnership with Google Cloud, we are enabling the Infinite Entertainment viewers expect, without delay and with the highest quality."
Synamedia will leverage the Google Kubernetes Engine (GKE), a platform for containerized applications, to enable customers to scale as they grow with end-to-end automation that can ramp up media processing workflows in minutes and recover from disasters more quickly. The video network "as-a-service" offering is intended to unify previously siloed workflows on one platform.
The partnership is also intended to combine artificial intelligence (AI) and machine learning from both companies.
"We're excited to partner with Synamedia to help advance the future of streaming video and entertainment," said Anil Jain, managing director, Media & Entertainment Industry Solutions, at Google Cloud. "By delivering Synamedia's portfolio of OTT solutions, running as a service on Google Cloud, we can deliver high-uptime, low-latency, and scalable video services to businesses around the world."