According to MarketsandMarkets, the video on demand (VOD) market is expected to grow from $38.9 billion in 2019 to $87.1 billion by 2024, at a compound annual growth rate (CAGR) of 17.5% during the forecast period.
The growing demand for personalized TV series at flexible timings by audience, digital advancement, and improved connectivity are some of the major factors driving the growth of the market.
The market consists of the over-the-top (OTT) services segment, the subscription-based pay TV segment, and the subscription-based VOD (SVOD) segment.
