Internet-connected TV in 74% of U.S. TV households

According to the Leichtman Research Group, 74% of U.S. TV households have at least one Internet-connected TV device, including connected smart TVs, stand ...

Jun 3rd, 2019
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According to the Leichtman Research Group, 74% of U.S. TV households have at least one Internet-connected TV device, including connected smart TVs, stand-alone streaming devices (like Roku, Amazon Fire TV stick or set-top box, Chromecast, or Apple TV), connected video game systems, and/or connected Blu-ray players. The level is similar to last year, and an increase from 69% with at least one connected TV device in 2017, 50% in 2014, and 24% in 2010.

Overall, 31% of adults in U.S. TV households watch video on a TV via a connected device daily, compared to 25% in 2017, 11% in 2014, and 1% in 2010. Younger individuals are most likely to use connected TV devices. Among adults ages 18-34, 53% watch video on a TV via a connected device daily, compared to 31% of ages 35-54 and 12% of ages 55+.

The findings are based on a survey of 1,150 TV households throughout the United States, and are part of LRG's sixteenth annual study on connected and 4K TVs in the United States.

Other findings indicate:

  • 25% of adults with a pay TV service watch video via a connected TV device daily, compared to 49% of pay TV non-subscribers.
  • 49% of TV households have at least one stand-alone streaming device, up from 40% in 2017 and 17% in 2014.
  • 18% of adults watch video on a TV via a stand-alone device daily, compared to 12% in 2017 and 4% in 2014.
  • 14% of adults watch Internet-delivered video via a connected smart TV daily, compared to 10% in 2017 and 4% in 2014.
  • 32% of all TVs in U.S. households are connected smart TVs, an increase from 24% in 2017 and 7% in 2014.
  • 22% with annual household incomes greater than $50,000 have a 4K HDTV, compared to 9% with annual household incomes of less than $50,000.
  • 34% of those who got a new TV in the past year have a 4K HDTV.

"About three-quarters of all TV households in the U.S. now have at least one connected TV device, with a mean of 3.9 devices per connected TV household," said Bruce Leichtman, president and principal analyst for LRG. "Over half of all adults watch video via a connected TV device at least weekly, an increase from one-quarter of adults five years ago, and nearly one-third of adults now use these devices daily."        

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