In order to develop technologies that protect video content, Viaccess-Orca is joining b<>com. The first step in the long-term partnership is watermarking technology designed to track pirates who redistribute illegal streaming video services.
The teams at b<>com and Viaccess-Orca are working in tandem with the goal of developing a dynamic watermarking solution to address various piracy threats and make it possible to directly identify the source of the piracy. The tracking algorithm solution is designed to enable the real-time digital marking of video streams (including 4K formats) regardless of what device is used (TV decoder, tablet, smartphone, or web player).
The solution combines b<>com's cybersecurity and Viaccess-Orca's content protection and pirate stream analysis. The first technology demos by Viaccess-Orca and b<>com will be available at ANGA COM in Cologne, Germany, in June.
"b<>com is particularly proud and happy to count Viaccess-Orca among its members," said Bertrand Guilbaud, CEO of b<>com. "Protecting content and people for a balanced, ethical use of digital technologies is of critical importance in our view. Since our creation, we have been working in the field of cybersecurity, and are developing solutions to address the major 21st-century industrial challenge that it represents. The arrival of Viaccess-Orca strengthens our strategy and will enable us to define a broader ambition and provide cutting-edge technologies more quickly on a market that is changing at lightning speed."
"Content protection is critical for Viaccess-Orca. The emergence of new forms of piracy such as live restreaming of content on the Internet means that we need to provide suitable solutions to our clients," said Paul Molinier, CEO of Viaccess-Orca. "This collaboration with b<>com is even more important for Viaccess-Orca in order to offer more innovative anti-piracy services that fit into our broader content security product offering and meet the expectations of content providers and rights-owners."