TiVo Takes Aim at Ad Management
At CES 2017 in Las Vegas, TiVo (NASDAQ:TIVO) announced the availability of the Audience Management Platform (AMP), intended to deliver ...
At CES 2017 in Las Vegas, TiVo (NASDAQ:TIVO) announced the availability of the Audience Management Platform (AMP), intended to deliver optimized audience targeting and data-driven TV. The platform is a data-agnostic system designed to enable revenue management executives, media planners and service providers to increase profitability through data-driven audience targeting and more effective ad inventory allocation.
"Advertising is being asked to do more today, and inventory management executives, media planners and service providers are challenged to deliver more value to their advertiser clients, executing on the promise of data-driven TV," said Joan FitzGerald, TiVo's vice president of product management and business development. "With the Audience Management Platform, media executives are equipped with the tools to help them manage advertising in a more complex and rapidly changing media environment."
In other TiVo news, the company has signed a long-term intellectual property license with HBO. HBO is acquiring a license to the TiVo patent portfolios and the over-the-top (OTT) assets of the Intellectual Ventures patent portfolio under the TiVo/IV licensing partnership.