Harris Demos Dynamic Linear Ads at CableLabs

Harris Selenio 300x180
Harris Selenio 300x180At the recent CableLabs interoperability event on third-party dynamic linear advertising systems, Harris demonstrated technology to implement an end-to-end media workflow while supporting real-time dynamic linear advertising.

The Harris-enabled media workflow consisted of five products: OSi-Traffic and Novar traffic and billing software, ADC automated content management and distribution, NEXIO video servers, and the Selenio media convergence platform for signal encoding.

Harris also tested the viability and interoperability of its own dynamic linear advertising components, featuring its Campaign Manager module and an Ad Decision Engine. Both are designed to comply with SCTE 130.
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