Ensequence, Sony Ink Connected TV Deal

Ensequence and Sony Electronics have reached a multi-year deal to embed Ensequence's platform software on all Sony connected TVs. Beginning in the first quarter of 2013, all new Sony TVs will ship with Ensequence platform software. In addition, the software will be available for Sony 2011-12 model connected TVs through software updates.

Ensequence's advertising enhancements include clickable banners, landing pages, product request forms, coupons and surveys. TV show capabilities include polls, trivia games, photo galleries, location-based check-in and social status updates.
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