Nielsen Draws BlackArrow for On-Demand Ratings

May 1, 2014
BlackArrow announced a turnkey, scalable solution for automating the workflows and operations required to implement Nielsen's On-Demand Commercial Ratings (ODCR).
BlackArrow announced a turnkey, scalable solution for automating the workflows and operations required to implement Nielsen's On-Demand Commercial Ratings (ODCR). Nielsen shared the successful completion of a technical test with Comcast in late 2013 and is currently working to bring ODCR to market by socializing the concept with various clients.