Concurrent Patent Aims for Fast-Forward Ads

Concurrent was issued a patent for its development of technology that presents advertisements while consumers fast forward and rewind network DVR, time-shifted TV, and VOD programming. The technology is intended to provide a way for operators to protect advertis...

Concurrent was issued a patent for its development of technology that presents advertisements while consumers fast forward and rewind network DVR, time-shifted TV, and VOD programming. The technology is intended to provide a way for operators to protect advertising revenue without restricting consumers' control of video content.

The technology within U.S. patent No. 8,079,052 is designed to enable ad segments to be inserted into trick files. Trick files are used to enable fast forward and rewind features on VOD, time-shifted TV, and network DVR systems. Specialized ad content or trick mode specific ad content can be inserted into the trick file. The ad content will be presented to consumers while they are controlling the playback of their interactive video content, such as when they are fast forwarding through a commercial break while watching time-shifted TV programming.
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