FourthWall Gets DAI Patent

June 19, 2013
The U.S. Patent office has allowed a patent for FourthWall Media's Dynamic Application Insertion Technology. The technology is designed to embed targeting data and applications directly into the video stream, rather than downloaded to the set-top box, for greate...
The U.S. Patent office has allowed a patent for FourthWall Media's Dynamic Application Insertion Technology. The technology is designed to embed targeting data and applications directly into the video stream, rather than downloaded to the set-top box, for greater ad campaign agility.