BrightLine, a provider of dynamic and interactive content solutions for OTT video, announced an expansion of its InCAST product suite with the launch of addressable dynamic ad products built for IP delivered premium programming in the OTT space.
The InCAST platform is designed to provide personalized TV experiences with dynamic, household-specific messaging, including: theater location and movie times, product/store locator, weather-based creative, and more. The personalized products are intended to allow viewers to engage with brand messaging on their own terms. BrightLine is now launching campaigns that deploy an array of third-party APIs, including Gracenote's movie times, and Cofactor's product pricing and location API, among other client-specific dynamic feeds.
The InCAST platform is deployed across Roku, Apple TV, Amazon Fire TV, Android TV, Playstation 3, Playstation 4, Samsung Smart TV, Xbox 360, Xbox One, as well as all IOS and Android mobile phones and tablets, and desktop.