TV Everywhere: Confronting Marketplace Challenges

Jan. 31, 2014
The year ahead will be pivotal and transitional for the cable industry’s TV Everywhere initiative...
The year ahead will be pivotal and transitional for the cable industry’s TV Everywhere initiatives. During 2013, the basic technical platforms were established and the way forward on complex contracts between operators and content owners was set. That work has to continue in 2014. In addition, operators must develop revenue generation strategies that complement -- not conflict with -- legacy services.

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