Harris, Marketron Team on Biz Intel, Analysis

Harris and Marketron, a provider of business software solutions and services for the media industry, are working together to provide media organizations with a combined view of advertisers, revenue, inventory and other critical data across various media assets. ...

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Harris Netgain 300x180Harris and Marketron, a provider of business software solutions and services for the media industry, are working together to provide media organizations with a combined view of advertisers, revenue, inventory and other critical data across various media assets.

The two companies are integrating the Harris NetGain business intelligence and analysis system with Marketron's Mediascape open ecosystem platform to provide clients analytics capabilities across multiple platforms. The Mediascape integration also allows data from Harris' OSi-Traffic system to fuel Marketron Insight Reporting for transactional and operational level reporting.
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