FourthWall intros TV analytics platform

FourthWall Media has released Reveal 5, the fifth generation of its video analytics platform. Reveal 5 packages analytics and infrastructure within a new user experience ...

Analytics

FourthWall Media has released Reveal 5, the fifth generation of its video analytics platform. Reveal 5 packages analytics and infrastructure within a new user experience (UX) to help organizations analyze, plan, and optimize their TV advertising, audiences, and programming.

Reveal 5 combines five years of viewing data, household characteristics, integrations with digital DMPs and data partners, and a new UX.

Reveal 5 includes Reveal Connect for privacy-preserving household matching, Reveal Audiences for dynamic audience segmentation and indexing, Reveal Campaigns for media planning, and Reveal Outcomes for post analysis, tune-in, and attribution.

"Reveal has been used internally, and by many MVPDs, which allowed us to gain a detailed understanding of TV's complex data and market requirements," said Ellen Dudar, chief product officer at FourthWall. "With more and more companies yearning for fast, targeted, and transparent television analytics, Reveal 5 addresses their need for meaningful insights in a platform that's both functional, quick, and easy to use. Now custom audiences, optimized planning, next day post analysis, and attribution are at their fingertips."

Reveal 5 is designed to allow companies to target TV campaigns, eliminate waste, and measure outcomes of advertising and programming via digital planning and measurement.

"We consistently hear from industry partners about the need for fast, transparent analysis, planning, and attribution of TV advertising and programming," said Tim Peters, CEO of FourthWall Media. "Now, with Reveal 5, we provide the integrated platform to help marketers and programmers move television into a new age that is audience-based, optimized, and analyzed more like digital campaigns and content."

Reveal 5 is available as a complete platform or as a la carte custom reports and services.        

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