Paywizard Back Office Gets Predictive Analytics

At the NAB Show in Las Vegas, back office vendor Paywizard will debut a number of upgrades to Paywizard Agile, its subscriber management ...

OTT beating pay TV in customer experience, but only just
OTT beating pay TV in customer experience, but only just

At the NAB Show in Las Vegas, back office vendor Paywizard will debut a number of upgrades to Paywizard Agile, its subscriber management solution. The new features are intended to provide pay TV operators with a data-driven view of their customers, along with predictive analytics tools to identify individual subscribers' propensity to churn and then recommend specific actions to retain those at risk.

The new features are enabled by Paywizard's recent partnership with Genius Digital. The combined solution uses Genius Digital's ability to analyze audience data and Paywizard's technology in subscriber decision-making and transactional behavior. Paywizardwill be demonstrating Agile's new predictive capabilities through its Decision Moments dashboard at NAB.

Bhavesh Vaghela, chief executive officer at Paywizard, said: "Armed with the single customer view the combined forces of Paywizard and Genuis Digital offers, operators are better positioned to track and analyze subscriber behavior from all angles. The result is a powerful platform that pay TV operators can use to build a picture of the full customer lifecycle - from acquisition to churn - that will drive overall strategy and individual engagement."

The joint Genius Digital and Paywizard solution is intended to provide more comprehensive data on subscribers - whether it's the type of content they watch, the devices they watch it on, or when they watch. The predictive analytics and Decision Moments framework are designed to let operators anticipate customer behavior and take actions in the form of personalized package recommendations to prevent customer defections and improve average revenue per user.

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