Simulmedia, FourthWall Team on Ad Data

TV ad company Simulmedia has entered into a data partnership with FourthWall Media to improve Simulmedia's ability to increase CPMs on under-yielding cable network and cable operator inventory. FourthWall Media collects real time set-top box data from digital cable homes within their participating footprint and provides demographic reports and analysis of this activity for all cable channels available within each participating system.
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