According to Parks Associates, the prospect of saving money, either through reduced household bills or a discount on insurance premiums, raises the interest in smart home devices among 60% of the U.S. broadband households that do not own and do not intend to purchase a smart home device.
"Roughly 46% of U.S. broadband households currently have no intention to purchase any smart home devices," said Patrice Samuels, senior analyst at Parks. "Delivering on the promise of saving money is among the key factors that will drive purchase intentions among these consumers."
"With an average of nine devices in U.S. broadband households and growing, today's home WiFi resembles a small business network - but without IT staff to secure and manage it," said Jeremy Hitchcock, founder/CEO, Minim. "It's no wonder we're seeing increased call volumes to ISPs, 50% of which are WiFi-related. We believe service providers can transform this pain point to increased revenue and customer satisfaction by offering holistic, smart home tech support."
