JD Power: Cable Leads in 'Digital Lifestyle'

Consumers are interested in digital lifestyle offerings that aggregate a wide array of service types - such as their telecommunications, cable, Internet, home security system and home energy management - and are comfortable purchasing these services from one company, according to the J.D. Power and Associates "2012 Digital Lifestyle Study."

The study examines customer brand loyalty, propensity to subscribe to and preferences for aggregation of their telecommunications, entertainment and home energy management services from one provider. Referred to as a digital lifestyle service package, this integration of services is invoiced on a single bill and allows customers to digitally monitor and control several aspects of their lives simultaneously from their computer or handheld device, such as smartphone, game console or tablet.

Among study respondents, 45% indicate they would choose a digital lifestyle package from a cable provider, while 19% would select a telecommunications company; 17% a security provider; and 10% an energy provider. While cable-based digital lifestyle packages are preferred on an overall basis, they are particularly appealing to individuals and families renting an apartment or home. Renters choose a cable provider 48% of the time, compared with 43% among homeowners.
More in Smart Home