Cable, Telcos Advance in Home Security

According to Parks Associates, more than 40% of new home security monitoring subscribers are signing with nontraditional providers ...

OTT Churn Rate Holds Steady at 19%
OTT Churn Rate Holds Steady at 19%
According to Parks Associates, more than 40% of new home security monitoring subscribers are signing with nontraditional providers, including cable and telephone companies. Traditional security companies still claim more than 75% of the monitored security market, but growth in subscribers through cable and telco channels indicates renewed interest in security offerings. The research house also says smart home and Internet of Things (IoT) technologies are contributing to cable and telco growth in the market.

"Roughly one-fourth of U.S. broadband households own a functioning security system, and the smart home and IoT are creating new opportunities to grow the security market," wrote Tom Kerber, Parks' director of research for Home Controls & Energy. "The telecom and cable operators are taking a substantial portion of the strong growth in the market thanks in part to their ability to include security in triple- and quad-play service bundles. Interactive service providers are experiencing dramatic growth, as the portion of new professionally monitored security subscribers that include interactive services and home controls continues to climb."

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