TiVo Updates Ratings Service

TiVo released an enhanced version of its syndicated Stop||Watch ratings service designed to provide brands, advertisers and networks with next-day access to second-by-second viewership data aggregated anonymously from approximately 300,000 TiVo DVRs. Within as little as 12 hours after content airs, Stop||Watch provides subscribers insight into the performance of their ads and programming from the prior day.
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