42 Million Homes Get Online via the TV

May 16, 2014
According to the NPD Group, during the first quarter (Q1) of 2014 there were 42 million U.S. households with a TV connected to the Internet ...
According to the NPD Group, during the first quarter (Q1) of 2014 there were 42 million U.S. households with a TV set connected to the Internet, either via a video game console, Blu-ray disc player, streaming media player or the TV itself. The research house says that between Q1 2013 and Q1 2014 the number of homes with a TV connected to the Internet grew by 6 million. The vast majority of the increase was driven by growth in the number of homes with connected TVs and streaming media players.

Some 67% of connected TV users surveyed said having a device that can connect with WiFi influenced their decision regarding the device they preferred to use for apps on TV. Also influencing the decision was whether features were easy to use.