FourthWall Gets Targeted Ad Patent

April 17, 2014
The U.S. Patent office has allowed a patent for FourthWall Media's "Method of Targeting Broadcast Messages Using Embedded Sets."
The U.S. Patent office has allowed a patent for FourthWall Media's "Method of Targeting Broadcast Messages Using Embedded Sets." The technology is intended to allow advertisers to target ads to a set-top box via the MAC address without downloading information to the box in advance. It's also designed to target specific audiences using any broadband device.