'DVR Everywhere' Trumps Live TV

In advance of the IBC 2011 conference, Parks Associates released new research indicating that consumers in Western Europe value multidevice access to recorded TV programs over other new video services, including access to live TV. Given a choice of new TV fea...

In advance of the IBC 2011 conference, Parks Associates released new research indicating that consumers in Western Europe value multidevice access to recorded TV programs over other new video services, including access to live TV.

Given a choice of new TV features, including 3DTV, online video access, and multiscreen services, 47% of broadband households in Western Europe's largest countries selected viewing recorded programs on any Internet-connected device as one of their top three features. By comparison, 30% selected live TV as one of their top preferences.

"Multiscreen access to live TV programming is available across Europe, but consumers want access to their recorded content," said Brett Sappington, director of research for Parks Associates, in a statement. "Consumers use PVRs to record their favorite shows, effectively creating a personalized TV playlist, and they value unfettered access to this programming."
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