Survey: On-Demand in Demand

According to the Leichtman Research Group, 81% of U.S. households have a DVR, get Netflix (NASDAQ:NFLX), or use VOD from a cable ...

Broadband growth slowing, cable still leads
Broadband growth slowing, cable still leads
According to the Leichtman Research Group, 81% of U.S. households have a DVR, get Netflix (NASDAQ:NFLX), or use VOD from a cable or telco provider. LRG says 30% of households use two of the services, and 13% use all three.

The survey also indicated that 57% of households get a subscription VOD (SVOD) service from Netflix, Amazon (NASDAQ:AMZN) Prime, and/or Hulu. Overall, 48% of adults stream any of these services on a monthly basis.

The findings are based on a survey of 1,214 households throughout the United States. Other findings indicate:

  • 77% of ages 18-24 stream an SVOD service monthly, compared to 63% of ages 25-44, 50% of ages 45-54, and 23% of ages 55+.
  • 37% of all adults stream Netflix weekly, compared to 8% in 2010.
  • 83% of Netflix streaming users watch Netflix on a TV set.
  • 64% of pay TV subscribers have a DVR, compared to 45% in 2010.
  • 65% of households with annual incomes greater than $75,000 have a DVR, compared to 35% with household incomes of less than $30,000.
  • 74% of all telco video subscribers and 61% of all cable subscribers have ever used VOD from their current provider.
  • 51% of all cable subscribers used VOD in the past month, compared to 34% in 2010.
  • Last year, 76% of households had a DVR, or Netflix, or used VOD, compared to 70% two years ago.

"In 2005, 25% of cable subscribers had ever used VOD, 8% of all households had a DVR, and about 4% of households subscribed to Netflix's DVD-by-mail movie delivery service. These services have significantly evolved over the past decade," wrote Bruce Leichtman, president and principal analyst for LRG. "Today, over 80% of households get at least one of these services, and in recent years Netflix and other streaming SVOD offerings have expanded the use and popularity of on-demand TV."

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