Crestview Cable Communications has changed its name and is now officially BendBroadband.
Last November, BendBroadband parent company TDS Telecom (NYSE:TDS) completed the acquisition of Crestview Cable in central Oregon. The sale includes service areas totaling more than 21,000 homes passed in six communities.
In the last eight months since the acquisition, TDS has invested more $20 million in network upgrades including cable replacements, building upgrades, noise mitigation efforts, and more.
"There's still additional upgrade work to do, but these improvements to the network have already improved our customer's experience," said Jim Butman, president and CEO of TDS Telecom. "TDS plans to expand fiber-to-the-home in the La Pine area and modernize video products in our services areas of Madras, Prineville, Metolius, Crooked River Ranch, [and] Culver, Oregon. For nearly 50 years, TDS has been providing outstanding technology, and we're committed to continuing to do so in the future."
Customers should now notice monthly bills coming from BendBroadband. Office signs and company vehicles have been or are in the process of being updated with the BendBroadband name. In the next few months, the web site will reflect the name change as well.
"Crestview is now part of the TDS family of companies, and we welcome them," said Butman. "We are confident that our customers have and will continue to see the benefits of this transaction."
Crestview was founded in Madras, OR, in 1955.