Cable ONE to rebrand as Sparklight

Dec. 12, 2018
Cable One (NYSE:CABO) will be rebranding as Sparklight beginning next summer. "We are very excited for this evolution to our new brand and ...

Cable One (NYSE:CABO) will be rebranding as Sparklight beginning next summer.

"We are very excited for this evolution to our new brand and the next chapter in our story," said Cable ONE President and CEO Julie Laulis. "Over the past several years, we have evolved and our new brand will better convey who we are and what we stand for - a company committed to providing our communities with connectivity that enriches their world. While we are introducing a new brand, our corporate name will remain Cable One, Inc."

The change is intended to reflect the company's transformation from its origins as a traditional cable company to a full-service provider that connects customers to the things they care about, including family, work, entertainment and community.

"This is not simply about rebranding our products under a new name and a new look," Laulis said. "We are changing the way we do business so that our customers feel like every interaction with us is effortless, our communities know we are here for the long term, and the towns and cities we serve are proud to call us a neighbor."

As part of the rebrand, in 2019 the company will be streamlining its residential Internet service plans and pricing, offering faster speeds and the ability to include unlimited data on any plan. Sparklight will also embark on educational programs, corporate giving and donations of time and resources. Additionally, the company will provide value-added services, such as expanding customer self-service options through improved residential and business portals and creating a more personalized experience in updated local offices.

"As consumer data consumption continues to increase, multi-device households become the norm, and businesses expect a broad suite of services, Sparklight will continue to evolve with our customers by offering innovative options to fit their needs, while providing helpful, proactive and personal local service," Laulis said.