Limelight: Internet Use up 64%
According to Limelight Networks' (NASDAQ:LLNW) latest "State of User Experience" report, 45% of consumers worldwide spend more than 15 ...
According to Limelight Networks' (NASDAQ:LLNW) latest "State of User Experience" report, 45% of consumers worldwide spend more than 15 hours (outside of work) on the Internet each week, a 64% increase in the last year. In the United States, 54% of consumers spend more than 15 hours online each week.
Looking at the main online activities and behaviors:
- U.S. consumers spend the most time each week on social media sites (4 hours, 44 minutes), followed by watching videos (4 hours, 12 minutes) and reading the news (3 hours, 24 minutes). Online shopping was fourth on the list at 3 hours, 22 minutes.
- Laptops are the main device for online activities in the United States, followed closely by smartphones. Smartphones are the primary choice for women and people age 18-45, and laptops are preferred by men and people 46 and older.
When it comes to consumers' demands for online experiences, the expectations are high, and security is a major concern. One in four U.S. consumers said they would not continue to make purchases on a website that has experienced a security breach. The survey also indicated that 39% of U.S. consumers will leave a website that's taking too long to load and go on to make purchases with a competitor.
On the bright side, good experiences go a long way, with 81% of Americans noting they'll recommend a brand to a friend if they had a "positive experience with its website."
The report is based on responses from consumers in France, India, Japan, Philippines, South Korea, the UK and the United States ranging in age, gender and education who spend five or more hours online each week outside of work or school.