LOVEFiLM Picks Widevine DRM

July 29, 2010
LOVEFiLM, a European subscription service similar to NetFlix, has named Widevine (www.widevine.com) as its preferred provider of digital rights management (DRM) and video optimization solutions. The agreement is intended to allow LOVEFiLM's digital content to be...
LOVEFiLM, a European subscription service similar to NetFlix, has named Widevine (www.widevine.com) as its preferred provider of digital rights management (DRM) and video optimization solutions. The agreement is intended to allow LOVEFiLM's digital content to be accessed on the broadest cross section of devices. Widevine's DRM, adaptive streaming and virtual-DVD like trick play technologies are intended to ensure the video remains both secure and at the best possible quality.