RGB Networks (www.rgbnetworks.com) is demonstrating how cable operators can use RGB's solutions to deploy "three screen" services to TV sets, PCs and mobile devices while inserting ads across all devices. The demo, highlighting a TV Everywhere scenario, is powered by RGB's Video Multiprocessing Gateway (VMG). Programming is transcoded from MPEG-2 for simultaneous delivery to an H.264 set-top box, an iPad, iPhone and a laptop. Ads are inserted into the programming and delivered across the multiple screens in real time.
RGB is also highlighting its new Application Media Server (AMS), a transcoding and transport packaging appliance for delivery of live and on-demand programming to mobile devices. It supports file-based on-demand transcoding (ODT), live-stream processing and file-to-file transcoding. The AMS supports integrated adaptive streaming and progressive download, as well as smart phone delivery protocols. The combination of the VMG and AMS creates a distributed transcoder/packager architecture that leverages scalable IP multicast networks in the core network and HTTP or streaming content delivery network (CDN) architecture at the edge.