Comcast, CableLabs Join Movie/TV Content Registry
A new international coalition, led by MovieLabs, CableLabs (www.cablelabs.com), Comcast (www.comcast.com) and Rovi (www.rovicorp.com), announced the launch of the Entertainment Identifier Registry (www.eidr.org), a non-profit global independent registry intended...
Backed mainly by movie studios, the registry is set up as an industry resource to help streamline digital commerce and simplify consumer transactions. The consortium is actively looking to expand with new partners and participants internationally.
EIDR has been developed to address a critical need for a universal ID system for all types of audio/video assets in the entertainment industry, making it easier for businesses to search, track rights and report revenue based on an assets' unique ID. The expected results are increased accuracy of information flowing to consumers, and lower cost and more efficient back-office processes.