FourthWall EBIF App Scores 200 Advertisers in Three Months

FourthWall Media (www.fourthwallmedia.tv), Puerto Rican cable operator OneLink Communications and Puerto Rican Yellow Pages and local search services company Axesa Servicios de Informacion jointly announced the 200th advertiser for Yellow Pages on TV. Sales of t...

FourthWall Media (www.fourthwallmedia.tv), Puerto Rican cable operator OneLink Communications and Puerto Rican Yellow Pages and local search services company Axesa Servicios de Informacion jointly announced the 200th advertiser for Yellow Pages on TV. Sales of the EBIF iTV application kicked off in mid-July and are continuing. All of the Yellow Pages on TV advertisers are running on OneLink Communications' San Juan Metro cable system.

The application allows viewers to retrieve merchant phone numbers, request information, access vendor micro sites and search using keywords. It also has a click-to-call feature. Pushing a button on the remote tells the application to dial the advertiser number listed as well as the sub's home phone. It also has a bookmark facility for favorite merchants.
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