Comcast Spotlight Reaches 10 Million Homes

Comcast Spotlight's (www.comcastspotlight.com) iTV advertising platform is now available to advertisers in more than 30 U.S. markets, reaching more than 10 million homes. Comcast Spotlight'srequest for information (RFI) technology enables advertisers to place an...

Comcast Spotlight's (www.comcastspotlight.com) iTV advertising platform is now available to advertisers in more than 30 U.S. markets, reaching more than 10 million homes. Comcast Spotlight'srequest for information (RFI) technology enables advertisers to place an overlay, or banner, on a 30- or 60-second commercial, prompting viewers to press a button on their remote controls to receive materials from the advertiser or to be contacted by the advertiser about the product or service featured in the ad. To date, more than 160 advertisers have run a total of more than 340 RFI-enabled advertising campaigns with Comcast Spotlight, delivering nearly 280 million impressions.
More in Home