Cable operators are accustomed to a long process of developing, testing and implementing code for set-tops. In the world of the Internet, however, it is possible to radically reduce the time from conception to implementation — and cut costs in the bargain. This sounds like a nice option. It isn’t. It’s a mandate to compete and ultimately thrive in today’s hyper-competitive world. BGTV Host Elizabeth Kaye brings you Part 3 in our series on IPTV deployment, sponsored by Motorola.