Sandvine Internet Report: Average Is Not Typical

Sandvine's (www.sandvine.com) report "Fall 2010 Global Internet Phenomena" indicates subtle yet substantial differences between behavior patterns of consumers in various regions when connecting to the Internet. The report is based on data from cable, DSL and mob...

Sandvine's (www.sandvine.com) report "Fall 2010 Global Internet Phenomena" indicates subtle yet substantial differences between behavior patterns of consumers in various regions when connecting to the Internet. The report is based on data from cable, DSL and mobile service provider networks and spans the Asia-Pacific, Europe, Latin America and North America regions.

· In the United States, Netflix represents more than 20% of downstream traffic during peak times and is heaviest between 8-10 p.m.

· The Asia-Pacific region ramps up Internet usage at 5 a.m., and median monthly data consumption is close to 12 GB per household compared to 4 GB in North America.

· In Europe, zSHARE has become the dominant leader for storage and backup services. It accounts for 3% of downstream traffic during peak periods.

· Overall, there is a wide variation between the amount of time Internet connections are active. For example, in North America the average time a fixed connection is active is 3 hours, whereas in Asia-Pacific it's closer to 5.5 hours.

Go to http://www.sandvine.com/news/global_broadband_trends.asp for the executive summary of the report.
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