Cogeco, INVIDI to Trial Addressable Advertising

In what it says is a Canadian first, Cogeco Cable has entered into agreements with INVIDI Technologies (www.invidi.com) and Channel Zero to trial the INVIDI Advatar addressable targeted advertising system with TV broadcaster CHCH. The trial will be carried out t...

In what it says is a Canadian first, Cogeco Cable has entered into agreements with INVIDI Technologies (www.invidi.com) and Channel Zero to trial the INVIDI Advatar addressable targeted advertising system with TV broadcaster CHCH. The trial will be carried out throughout Cogeco's cable systems in the Golden Horseshoe area of South-Central Ontario next year.
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