CableLabs Interop Tests SCTE 130 Interfaces

CableLabs' (www.cablelabs.com) recent Advanced Advertising Interop successfully demonstrated interoperability across a number of advertising interfaces. The weeklong interop was held in conjunction with the SCTE (www.scte.org) Digital Video Subcommittee/Working ...

Jun 30th, 2010
CableLabs' (www.cablelabs.com) recent Advanced Advertising Interop successfully demonstrated interoperability across a number of advertising interfaces. The weeklong interop was held in conjunction with the SCTE (www.scte.org) Digital Video Subcommittee/Working Group 5 and Canoe Ventures (www.canoe-ventures.com).

The primary focus of the interop was to prove interoperability of the SCTE 130 interfaces. In addition to ad insertion into linear channels, participants demonstrated inserting addressable advertising into VOD content as well as dynamic ETV application insertion.

Participating companies included Alcatel-Lucent (www.alcatel-lucent.com), Alticast (www.alticast.com), ARRIS (www.arrisi.com), Avail-TVN (www.availmedia.com), BigBand Networks (www.bigbandnet.com), BlackArrow (www.blackarrow.tv), FourthWall Media (www.fourthwallmedia.tv), Nielsen (www.nielsen.com), OpenTV (www.opentv.com), SeaChange (www.schange.com), Sigma Systems (www.sigma-systems.com), Softel (www.softel.com), Strategy and Technology (S&T) (www.s-and-t.com), Texscan (www.texscan.com), This Technology (http://thistech.com/) and UniSoft (www.unisoft.com).

Capabilities tested included ad campaign managers, ad decision servers, ad managers, content information systems, placement opportunity systems, subscriber information service, content marking systems, ad splicers, Enhanced TV (ETV) streamers, EBIF user agents, and ETV applications implementing the CableLabs Stewardship and Fulfillment Interface (SaFI) specification.
More in Home