Comcast, thePlatform Collaborate with Nielsen

The Comcast Media Center (www.comcastmediacenter.com) and thePlatform (www.theplatform.com) have collaborated with Nielsen (www.nielsen.com) to validate that their online video publishing solutions successfully preserve Nielsen's audio watermarks, allowing onlin...

Jun 3rd, 2010
The Comcast Media Center (www.comcastmediacenter.com) and thePlatform (www.theplatform.com) have collaborated with Nielsen (www.nielsen.com) to validate that their online video publishing solutions successfully preserve Nielsen's audio watermarks, allowing online publishing of premium, ad-supported video content. Nielsen's ratings system uses the watermarks to measure audiences for both video programming and commercials. In other news from thePlatform, the company has launched a commercially available, ad-supported, video player development kit (PDK) with HTML5 support.
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