Invidi Receives Addressable Advertising Patents

INVIDI Technologies (www.invidi.com) has recently been granted several patents by the U.S. Patent and Trademark Office for functionality underlying its addressable advertising system. The specific patents are No. 7,730,509, “Asset Delivery Reporting in a Broadca...

INVIDI Technologies (www.invidi.com) has recently been granted several patents by the U.S. Patent and Trademark Office for functionality underlying its addressable advertising system. The specific patents are No. 7,730,509, “Asset Delivery Reporting in a Broadcast Network”; No. 7,546,619, “Voting and Headend Insertion Model for Targeting Content in a Broadcast Network”; and No. 7,698,236, “Fuzzy Logic Based Viewer Identification for Targeted Asset Delivery System.”
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