Although many consumers love the immersive video experience of 3DTV, new research suggests the technology faces some tough early challenges, including issues with the 3D glasses, high costs associated with 3DTV sets and equipment, and the limited availability of 3D content. The research also indicates that video gamers and heavy moviegoers will be key to spurring the initial growth.
These are some of the findings in "Focusing on the 3DTV Experience," a report released by The Nielsen Co
) in cooperation with the Cable and Telecommunications Association for Marketing
), which commissioned the work.
More info is available at www.ctam.com/3dtv/pages/default.aspx