Cable's 3DTV Rollouts Across the Pond

Virgin Media (www.virginmedia.com) launched 3D Movies On Demand in the U.K. Following tests of 3D technology on its fiber-optic network and after months of public demonstrations in Virgin Media stores, the company is now starting to offer a selection of 3D movie...

Virgin Media (www.virginmedia.com) launched 3D Movies On Demand in the U.K. Following tests of 3D technology on its fiber-optic network and after months of public demonstrations in Virgin Media stores, the company is now starting to offer a selection of 3D movies and TV programs as part of its on demand TV service. Virgin Media will look to build its 3D portfolio over the coming months.

The company has also announced an exclusive 3DTV partnership with Samsung Electronics (www.samsung.com), with Samsung 3D TVs featuring in Virgin Media stores up and down the country, joint 3D showcases and further marketing opportunities.
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