Rovi Launches Cloud-Based Ad Service

Rovi (www.rovicorp.com) unveiled Rovi Advertising Service, a cloud-based advertising platform designed to deliver ads to a variety of Internet connected devices, regardless of user interface. The service is intended to enable CE manufacturers, service providers ...

Rovi (www.rovicorp.com) unveiled Rovi Advertising Service, a cloud-based advertising platform designed to deliver ads to a variety of Internet connected devices, regardless of user interface. The service is intended to enable CE manufacturers, service providers and developers to monetize their connected entertainment offerings and create recurring revenue streams by opening up their products to marketers as a display for the placement of ads.

Optimized for large living room screens, the service is focused on building ads that work well in a 10-foot entertainment experience and includes back-end services, such as campaign management and measurement, sales and account management, and creative services.
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