Buy Products on TV With a Push Button? FourthWall, PayPal Say Yes

FourthWall Media (www.fourthwallmedia.tv), in an agreement with PayPal (www.paypal.com), has announced TV Buy Button, a solution intended to let cable operators deploy applications on their EBIF platforms to allow consumers to buy products on TV via a push of a ...

FourthWall Media (www.fourthwallmedia.tv), in an agreement with PayPal (www.paypal.com), has announced TV Buy Button, a solution intended to let cable operators deploy applications on their EBIF platforms to allow consumers to buy products on TV via a push of a button on an existing remote.

FourthWall Media's TV Buy Button is powered by PayPal X. Future versions of the TV Buy Button are planned to support cable bill payment and other transaction types within FourthWall's TV Widgets and Ad Widgets products.

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