Survey: Broadband Internet on the Rise, Mainly Mobile

TNS (www.tns-us.com) released results of its latest ReQuest survey, a look into consumers' telecommunications behaviors. The survey, conducted among 120,000 households, indicates a steady increase in broadband connections to the Internet in homes. However, the i...

TNS (www.tns-us.com) released results of its latest ReQuest survey, a look into consumers' telecommunications behaviors. The survey, conducted among 120,000 households, indicates a steady increase in broadband connections to the Internet in homes. However, the increase is now mostly fueled by growth in mobile broadband technologies, currently adopted by one in four households.

According to the survey, there is great overlap in the penetrations of fixed and mobile broadband technologies; in fact, in the 67% of households that already have fixed broadband, 29% also have mobile broadband, compared to 25% across the nation as a whole, suggesting that mobile broadband is more an extension of broadband access rather than a replacement.

Households with both services are highly connected: They tend to also purchase wireline and wireless voice as well as video, and to bundle three or four services with a single communications provider. These households are high income, married with children, and have the highest monthly communications spend. Households who are mobile BB substitutors tend to be younger, full or part-time students, and are more budget conscious. These customers are highly likely to choose wireless as their main technology for both voice and Internet and are primarily bundling wireless and wired video from a single provider or separately purchasing wireless and satellite video.
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